Reseach and Development is a major focus for our organisation and another reason for what sets us apart. Currently, we spend 4-5% of our total revenue in this area and proudly do the majority of this work in-house.
Our team of experts in the SMG Innovation Lab works with specialists and other visionaries at the forefront of business, technology, science, high performance and healthcare. We collaborate with elite athletes, wearable technology designers, entrepreneurs, partners and customers to create, develop, test and implement new solutions. Our investment and placement of PHD students from leading universities into customers allows us to gain insights and provide real-time value to the channel. The Innovation Lab is transforming the technology industry through pioneering research that spearheads the data revolution.
We implement ongoing improvements and updates to all of our products, developing innovative and practical solutions and remain at the forefront of technology advancements.
Our breakthrough technologies stem from research that places across all areas of the business. To cater for different user levels and requirements, we collaborate with elite and recreational users, customers and partners.